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Collecting 17 major categories of toys. The display categories cover trendy and collectible toys, model toys, AI intelligent toys, soft body and doll toys, infant toys, educational toys and games, DIY toys, electronic and remote control toys, outdoor and sports equipment, etc. There are seventeen major categories of toys, as well as raw materials, packaging equipment, technical services, design services, etc. throughout the entire industry chain, presenting the latest trends of the entire industry chain.

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More than 800 leading brands from both domestic and international markets are participating exclusively. The CTE China Toy Expo & Pop Culture Expo, as the largest toy exhibition in Asia, is the only industry event that numerous leading brands from both domestic and international markets can choose to expand their market presence in China. Brands such as Lego, Pop Mart, Mattel, Hasbro, Bandai, Duomei, and Ruihan, from over 30 countries and regions around the world, have participated exclusively at this event.

More than 20 production areas have formed groups to participate in the exhibition. The governments of 20 major domestic production areas, including Changle, Dongguan and Shenzhen in Guangdong Province, Yunhe, Yongjia, Ningbo and Pinghu in Zhejiang Province, Qingdao and Linyi in Shandong Province, Baoying in Jiangsu Province, Quanzhou in Fujian Province, Ankang in Shaanxi Province, Yiwu in Zhejiang Province, and Baigou in Hebei Province, will lead their local leading enterprises and factories to showcase at the exhibition. Together, they will form a large-scale and highly distinctive group of exhibitors, fully presenting the high-quality development achievements of the industrial cluster transformation and upgrading.

Over 100,000 professional attendees were present. It is expected that 100,000+ buyers from various channels across the entire market will gather, facilitating precise and efficient connections between brands and professional buyers, and maximizing the utilization of the prime business opportunities during the exhibition period.