Longxiang

Yuanhang Commerce was founded in 2015 as China's first pioneer in the collectible plush category. Built on a foundation of plush supply-chain excellence and driven by the spirit of "Created in China," the brand's operations span product innovation, supply-chain integration, and channel development. In 2025, Yuanhang underwent a comprehensive brand upgrade. Now powered by IP operations and connected through scenario-based retail, the company is building an integrated designer-toy ecosystem that bridges content creation and consumer engagement.