Shantou Chenghai LeLia Toys Co., Ltd

Located in Chenghai District, Shantou City, known as the "China Toy Gift Capital", Shantou Chenghai Lejier Animation Culture Co., Ltd. was formerly Lejier Toy Co., Ltd. Founded in 1998 and officially registered in 2005, the enterprise is an integrated cultural and creative toy company dedicated to independent research and development, production, sales and original animation content creation. Focusing on the girls’ toy track for decades, the company takes "LEJIER" as its core brand. Its main products include vinyl dolls, scene play dolls and intelligent interactive dolls, supplemented by DIY handmade toys, educational building blocks and trendy plush toys. The company has a professional R&D team covering 3D modeling, product design, original illustration and brand planning. Adhering to independent original innovation, it owns hundreds of patents and a large number of art copyrights. Covering a factory area of nearly 30,000 square meters, the enterprise is equipped with standardized p