LEGO Partnering with European Energy to Build Lower Carbon Alternative
4.28.2023, 4:14:29 PM
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Home /Media Center / Press Release / LEGO Partnering with European Energy to Build Lower Carbon Alternative
4.28.2023, 4:14:29 PM
414

LEGO is ‘building’ toward a better future.
European Energy has entered into an agreement with The LEGO Group to deliver e-methanol as a lower-carbon alternative to conventional plastic production. European Energy will produce methanol from renewable energy using wind and solar plants as well as biogenic CO2, commonly referred to as e-methanol, which will in turn be used for plastic production. European Energy will deliver its first batch to LEGO and Novo Nordisk, a Denmark-based healthcare company, next year.
The LEGO Group will explore the potential uses of e-methanol to make selected products in its current portfolio and expects to develop prototypes in the coming years with a goal to commercialize in the longer term.
The e-methanol will be produced at European Energy’s facilities in Denmark.
This partnership is the latest in a vast array of sustainability efforts that the LEGO Group has been engaged in. Earlier this month, the company broke ground on its new, carbon-neutral factory in Virginia.
Source: The Toy Book

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