The LEGO Group Will Continue its Expansion in China
8.31.2023, 11:58:53 PM
773
8.31.2023, 11:58:53 PM
773
The LEGO Group, a global toy manufacturer, plans to continue expanding in China through physical stores and online sales. According to an executive, the company's consumer sales have outperformed the global toy market in the first half of the year.
Their fiscal report for the first six months of 2023 shows a one percent revenue growth, reaching DKK 27.4 billion ($4 billion) compared to the same period last year.
The company's consumer sales have grown by three percent, which is more than the declining toy market, contributing to a strong market share growth. The operating profit was in line with expectations at DKK 6.4 billion compared to DKK 7.9 billion in the first half of 2022. The net profit was DKK 5.1 billion compared to DKK 6.2 billion in the same period last year.
The LEGO Group now has over 460 flagship and certified stores in 120 cities across China. They plan to release more than 750 products this year, with around half being new.
.webp.jpg)
Recommendation
Zhejiang Babeile Infant Products Expands Wooden Toy Portfolio with New Pretend-Play and Activity Collections
With over 20 years of supermarket supply-chain experience, Zhejiang Babeile Infant Products delivers certified OEM and ODM solutions across wooden toys and baby products, supporting major retailers with scalable production, practical designs and stable quality for global retail programs.
Zhejiang Mingsen Toys Introduces New Wooden Pretend-Play Collections
Zhejiang Mingsen Toys Co., Ltd. has expanded its portfolio with new wooden pretend-play products, bringing creative and educational play experiences to children while offering flexible sourcing solutions for global buyers.
CSI Presents Zhejiang Kimicky: Creative Wooden Toys for Pretend-Play and Early Learning
With certified production, stable supply capacity, and strong export experience, Kimicky brings more creative wooden toy options to global retailers.
Zhejiang Xinyun Wood Industry Group: Delivering Quality Wooden Toys to Global Markets
Backed by more than three decades of expertise, Zhejiang Xinyun Wood Industry Group has become a trusted partner for global retailers, offering certified OEM and ODM solutions across educational toys, children's furniture and wooden railway products.