Ceramic Toys and Items from FUJIAN DEHUA S & M ARTS CO., LTD

CSI-Certified Morning Crafts Drives Innovation in Pop-Culture Stress-Relief Toys and Cultural Gifts

Founded in 2006 in Zhejiang, China, Zhejiang Morning Crafts Co., Ltd. is a globally recognized manufacturer specializing in the R&D, design, production, and export of stress-relief toys and cultural gifts. Powered by its proprietary brands ACME and Morning, established IP collaborations, and flexible OEM/ODM capabilities, the company provides trendsetting manufacturing solutions for international partners across North America, Europe, and South East Asia.

Toy Exports to the U.S. Rose 64.9%, with Export Value of Three Sub-Category Codes Increasing by Over 10%

Recently, the China Toy & Juvenile Products Association released the China Toy Export Report for May 2026. According to the data, China's exports of toys excluding games reached USD 2.81 billion in May, achieving growth for the second consecutive month. Exports to the U.S. surged by 64.9%, while the export value of three sub-category codes increased by more than 10% month-on-month, showing strong performance.

AI Toy Sales Volume Surges 283% as the Category Moves into the Mainstream

According to JD.com’s 2026 618 shopping festival data, the number of AI toy SKUs on the platform increased by 210% year on year, while sales volume surged 283%. With product offerings expanding and consumer demand continuing to develop, AI toys are moving beyond the emerging-product stage and gaining a broader presence in the mainstream consumer market.

UK Toy Market Sales Up 12% in 2026 — What's Driving the Growth?

The United Kingdom is Europe's second-largest toy market, trailing only Germany. According to Circana data, UK toy sales grew 6% in full-year 2025, reaching £3.9 billion. A mature retail ecosystem, robust consumer spending, and high receptiveness to licensed and innovative toys have provided sustained momentum for market growth. Entering 2026, that momentum has not cooled — sales rose 8% year-on-year in the first four months, while volume surged 12%, with the pace of growth accelerating further. This article breaks down which categories and themes are leading the charge.