
News

Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents
As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.

How to Properly Unlock Emotional Value? Four Emerging Trends Revealed by 16 Best-Selling International MESH Toys
In recent years, the mental health challenges faced by children and adolescents have become increasingly prominent, drawing widespread societal attention. In response, the toy industry has swiftly recognized this trend and is accelerating its transformation from traditional "entertainment tools" to becoming "emotional companions" for children. Among these innovations, MESH toys have garnered significant attention and are rapidly emerging.

Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends
On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.

Pop Mart's Growth Strategy to Reach 20 Billion RMB in Revenue: The Globalization of Trendy Toy Brands 3.0
Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.

Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.

49 Chinese Companies Make a Collective Debut at 2025 New York Toy Fair! Expanding Overseas Market Opportunities
The 119th New York Toy Fair 2025 successfully concluded at the Jacob K. Javits Center in New York on March 4.

CTJPA's 2024 Exhibitions Conclude with Success: A Showcase of Industry Trends and Global Partnerships
On October 18, 2024, China Toy Expo, China Licensing Expo, China Kids Fair, and China Preschool Expo concluded successfully at the Shanghai New International Expo Centre (SNIEC). Organized by China Toy & Juvenile Products Association (CTJPA), the event brought together 2,506 exhibitors from 36 countries and regions worldwide, along with 20 major production hubs for toys and baby products. The exhibition showcased 5,218 brands and over 2,400 global licensed IPs across an area of 230,000 square meters. It attracted a total of 111,458 professional attendees, including 9,086 international buyers. With 262 splendid activities, cross-industry creativity flourished, fully demonstrating the latest industry developments and resources. The event received widespread recognition from exhibitors and attendees.

What New Trends are Showcased at the 51st Hong Kong Toy & Games Fair?
Held on January 6-9 at HKCEC, the 51st Hong Kong Toys & Games Fair ran alongside the 16th Hong Kong Baby Products Fair and the 23rd International Stationery Fair, showcasing over 2,500 exhibitors under the theme “New Play for All”.

China Market Insight: Toys & Baby Products Accelerate in October as Tmall Promotion Drives Strong Demand
Shanghai, China — The China Toy & Juvenile Products Association (CTJPA) today released its latest analysis of Tmall’s October sales data, revealing significant momentum in China’s toy, trendy toy, and baby product categories. Benefiting from the pre-sales and first wave of the “Double 11” shopping festival, October has become a key indicator of consumer sentiment and product acceptance in the Chinese market.

Direct Online Sourcing - Wooden Toys
Certified Supplier Initiative (CSI) is a leading B2B sourcing platform to solve buyers' concern on purchasing quality toys and baby products from certified suppliers in China. At the virtual wooden toy tradeshow, global buyers will benefit from tailored business matchmaking service and experience efficient sourcing with 80+ selected Certified Suppliers in one step.

Check out Trustworthy Manufacturers of High Quality Soft Toys
If you are struggling to find reliable soft toy factories, then your search ends here, for we have selected over 150 reliable and trustworthy certified suppliers of soft toys. Those manufacturers have long experiences in creating soft toys and maintain good cooperation with global famous brands.

Seven Tips to Find a Reliable Soft Toy Manufacturer in China
In today's competitive market, finding a reliable wholesale soft toy manufacturer in China is crucial for businesses looking to establish a reliable supply chain. With numerous options available, it can be overwhelming to choose the right partner. In this article, we will provide a comprehensive guide on how to find a reliable wholesale soft toy manufacturer by considering market trends and demands, factory design capabilities, experience, certifications, production capacity, and reputation.